This encourages community engagement, gets potential users involved with design, and increases the profile of your projects before they are even released.
Bennett Blank, innovation leader at Intuit, talked about the difference between the Leader and Scientific types of employees an organization requires. Balancing this ratio is important to all businesses in order to make things happen.
Chris Luomanen talked about prototyping not only products but experiences using creative workarounds to test ideas.
Chris Dixon, partner at the VC firm Andreessen Horowitz, said: “focus on Founder/Market-fit first and later on Product/Market-fit”. He also advises raising the right amount of financing for your investment stage.
Gagan Biyani, founder of Spring says: “Do not validate your ideas, focus on the problem and come up with a technical solution”.
Amy Jo Kim, on Game thinking: “think about what kind of game your users are on. To cross the chasm between innovators and adopters you need to find early adopters.”
Alexander Osterwalder, co-founder at Strategyzer, talked about Lean Startup Culture. Alex presented a new tool called Culture Map, a canvas to improve management and organisation culture.
The focus of Alexandre’s talk on culture was to increase the proportion of engaged to not-engaged employees. This is the typical ratio in an average company:
Alexander recommended an employee survey tool Tinypulse, which can be used to determine the ratio of engaged to disengaged employees.
Lauren Braun from Gravity Tank, explained her experience running micropilots for service startups.
Gareth Dunham, founder of two startup accelerators, talked about leveraging the strength of Startups and Corporations. An example is Sphero the toy co-developed between a Startup and Disney which just raised $40M. Gareth stresses the importance of co-development between Startup and Corporations as opposed to consulting, getting both sides actively involved in product and market development.
My trip to San Francisco did not end on the Lean Startup conference. I will share soon other experiences, events, highlights, tips and tricks from my first 10 days in the Tech Capital of the world.